The Residential Specialist (CRS) magazine published an article in their January/February 2014 issue regarding the changing search habits of home buyers. This article highlights the ever growing importance of an impressive online presence.
Home Search Habits
“A rapidly growing number of homebuyers use the internet as a primary tool to find a home, according to data from NAR’s 2013 Profile of Homebuyers and Sellers. The percentage of buyers who use the internet to search for homes rose from 71 percent in 2003 to 92 percent in 2013.
The percentage of buyers who found the home they ultimately purchased online rose from 8 percent in 2001 to 43 percent in 2013. By comparison, 48 percent of buyers discovered the home they purchased from a REALTOR in 2001; that number declined to 33 percent in 2013. But 88 percent of buyers purchased their home through a real estate agent or broker – a share that has steadily increased from 69 percent in 2001.” (CRS, 2014)